It features the initials “DWF”—short for Direct Wholesale Foods—in bold, uppercase lettering. The letters are styled with a slight italic slant, conveying a sense of forward movement, and are rendered in a crisp, clean white. A subtle red outline around the letters adds contrast and depth, helping them stand out prominently against a vibrant green background. Overall, the design communicates energy and freshness, well-aligned with a brand centered on food distribution.

To ensure the Direct Wholesale Foods logo maintains visual impact and legibility, always surround it with a minimum clear space equal to the height of the ‘Direct Wholesale Foods’ red banner in the logo. This space must remain free from any other graphic elements, text, or images. Clear space preserves the logo’s visibility and prevents visual clutter that could diminish brand recognition.

For digital applications, the logo should never appear smaller than 100 pixels wide to ensure all details remain legible. For print, the logo should be no smaller than 25 mm (1 inch) wide. Scaling the logo below these limits risks reducing clarity, especially for the “DWF” letterforms and coloured outlines.

Use the full-colour logo for maximum contrast and clarity on light backgrounds.

Usage: For smaller formats, such as app icons or favicon, where the full logo may not be legible.

Design: Use the “D” portion of the logo without accompanying text.

Do not stretch, skew, rotate, outline or add shadow to the icon.