New Arrivals
Direct Wholesale Foods
Direct Wholesale Foods has been providing London and the Home Counties with major brands of frozen food and ice cream for over 50 years. We understand the needs of the retail operator and are dedicated to satisfying those needs in a timely and professional manner. We combine the expertise and knowledge of a national company with the personal touch that you would expect from a local, family business. Our customers appreciate our range of products, reliability, Point of Sale material and advice, as well as our frozen food and ice cream freezer deals.
Latest deals
Every month our promotions team put together the best deals in the industry. We combine frozen food and ice cream deals that your customers want, and give you the best possible margins.
Direct Wholesale Foods
Direct Wholesale Foods has been providing London and the Home Counties with major brands of frozen food and ice cream for over 50 years. We understand the needs of the retail operator and are dedicated to satisfying those needs in a timely and professional manner.We combine the expertise and knowledge of a national company with the personal touch that you would expect from a local, family business. Our customers appreciate our range of products, reliability, Point of Sale material and advice, as well as our frozen food and ice cream freezer deals.
Latest Deals
Every month our promotions team put together the best deals in the industry. We combine frozen food and ice cream deals that your customers want, and give you the best possible margins.
Order Online
Getting started is really simple, click here to get your free Trade Account with online ordering activated, and then order all our best selling products from your favourite brands whenever you need to.
Ranging Advice
Our extensive experience as a frozen food supplier has given us valuable insight into the habits of retail shoppers. Whether making a quick stop at the local cash and carry or doing the weekly grocery shopping, customers will naturally be drawn towards visually attractive and well-arranged displays.
Order Online
Getting started is really simple, click here to get your free Trade Account with online ordering activated, and then order all our best selling products from your favourite brands whenever you need to.
Ranging Advice
Our extensive experience as a frozen food supplier has given us valuable insight into the habits of retail shoppers. Whether making a quick stop at the local cash and carry or doing the weekly grocery shopping, customers will naturally be drawn towards visually attractive and well-arranged displays.
Free Nationwide Delivery
We are happy to offer free delivery on orders placed with a minimum amount. All orders are processed on the same working day, some exclusions may apply. For inquiries, you can reach our office on 0208 550 4468 or contact the representative who assisted with placing your order.
Free Nationwide Delivery
We are happy to offer free delivery on orders placed with a minimum amount. All orders are processed on the same working day, some exclusions may apply. For inquiries, you can reach our office on 0208 550 4468 or contact the representative who assisted with placing your order.
Full Brand Support
Sell more with comprehensive brand support and dedicated assistance.
Full Brand Support
Sell more with comprehensive brand support and dedicated assistance.
Monthly Promotions
For the best monthly promotions, sales tips and product advice sign up using the form below.
Monthly Promotions
For the best monthly promotions, sales tips and product advice sign up using the form below.














































