First For Frozen

First 4 Frozen’s nation identity has  continued to grow as they build more and more  trading relationships among many  local established distribution partners. As part of the First 4 Frozen buying group, we can offer the highest level of service and the widest range of frozen products.

The food supply provides Direct Wholesale Foods with an effective and accessible solution to ice cream and frozen food products.

Direct Wholesale Foods have access to the marketing and brand power of household names. A few to mention include; Walls, Aunt Bessie’s, Birds Eye, Chicago Town, Cadbury and Mars. There is a whole range of frozen food retail, impulse and take home ice cream which come at highly competitive prices and we offer cost effective deals.

pos freezers copy



• Minimum order of five cases • Minimum, twice weekly delivery • Comprehensive promotions • Freezer purchases • Free point of sales materials • Local depot’s with local telesales and support • Access to our company website

Contact us today on 0208 550 4486 or click here to send us an enquiry

Why Choose Direct Wholesale Foods

Here's just a few reasons

Very good customer service. Every month I have new deals to select from the brochure with amazing prices. Highly recommend.

Emilia Ruszczyk

Really good service. Best support from the team in regards to any issues or concerns.They do good deals on ice creams and frozen food. Definitely recommend them.
Been their customer for past 15 years.

shayank saudhyan

Good service level and do the best deals on ice cream’s.

Nie Sonaiya
Paul Simpson
Wholesale Frozen Food | Ice Cream Wholesaler | Direct Wholesale Foods