Latest Deals

Every month our promotions team put together the best deals in the industry. We combine frozen food and ice cream deals that your customers want, and give you the best possible margins.

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Winners

Our customers are entered into our regular prize giveaways. No confusing terms and conditions apply, you are entered free, just for buying from us. Great prizes and even better prices.

LATEST WINNERS

WHOLESALE FROZEN FOODS

All the major brands delivered

Impulse Ice Cream

Impulse ice cream and best selling ice lollies from all your favourite brands.

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Take Home Ice Cream

We supply Multipacks, Tubs and a huge range of Take Home Ice Cream.

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Frozen Food

Everything from the major brands, to many well produced independents.

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ONLY 6 ITEMS NEEDED FOR FREE DELIVERY

Direct Wholesale Foods

Frozen Food & Ice Cream Wholesaler

About Us

Direct Wholesale Foods has been providing London and the Home Counties with major brands of frozen food and ice cream for over 40 years. We understand the needs of the retail operator and are dedicated to satisfying those needs in a timely and professional manner.We combine the expertise and knowledge of a national company with the personal touch that you would expect from a local, family business. Our customers appreciate our range of products, reliability, Point of Sale material and advice, as well as our frozen food and ice cream freezer deals.

Top 10

Get some ranging advice from our experienced team

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Sell More

with full brand support

Why Choose Direct Wholesale Foods

Here's just a few reasons

S M
Samarth Pagar
Anisa Chouaou
Harshad Patel
Wholesale Frozen Food | Ice Cream Wholesaler | Direct Wholesale Foods