Latest Deals

Every month our promotions team put together the best deals in the industry. We combine frozen food and ice cream deals that your customers want, and give you the best possible margins.

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Online Ordering

Getting started is really simple, click here to get your free Trade Account with online ordering activated, and then order all our best selling products from your favourite brands whenever you need to.

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WHOLESALE FROZEN FOODS

All the major brands delivered

Impulse Ice Cream

Impulse ice cream and best selling ice lollies from all your favourite brands.

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Take Home Ice Cream

We supply Multipacks, Tubs and a huge range of Take Home Ice Cream.

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Frozen Food

Everything from the major brands, to many well produced independents.

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ONLY 6 ITEMS NEEDED FOR FREE DELIVERY

Direct Wholesale Foods

Frozen Food & Ice Cream Wholesaler

About Us

Direct Wholesale Foods has been providing London and the Home Counties with major brands of frozen food and ice cream for over 40 years. We understand the needs of the retail operator and are dedicated to satisfying those needs in a timely and professional manner.We combine the expertise and knowledge of a national company with the personal touch that you would expect from a local, family business. Our customers appreciate our range of products, reliability, Point of Sale material and advice, as well as our frozen food and ice cream freezer deals.

Top 10

Get some ranging advice from our experienced team

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Sell More

with full brand support

RANGING ADVICE

Ranging Advice - Direct Wholesale Foods

Industry Leading Advice

Our expert team are on hand to offer years of industry leading experience to make sure your Freezers are stock correctly and in the most eye catching way possible.

Our extensive experience as a frozen food supplier has given us valuable insight into the habits of retail shoppers. Whether making a quick stop at the local cash and carry or doing the weekly grocery shopping, customers will naturally be drawn towards visually attractive and well-arranged displays.

We offer not only ranging advice but also detailed planograms and category management information. We take the guesswork out of gaining increased sales through proper management of these key elements.

Boost your sales with correctly positioned products

It is vital to conduct a regular assessment of your retail product range to ensure that the products you sell are creating value for your business.

We will help you assess how well various products are performing, so you can be sure all the products you offer are ones that will increase sales and encourage customer loyalty.

RANGING ADVICE

Ranging Advice - Direct Wholesale Foods

Industry Leading Advice

Our expert team are on hand to offer years of industry leading experience to make sure your Freezers are stock correctly and in the most eye catching way possible.

Our extensive experience as a frozen food supplier has given us valuable insight into the habits of retail shoppers. Whether making a quick stop at the local cash and carry or doing the weekly grocery shopping, customers will naturally be drawn towards visually attractive and well-arranged displays.

We offer not only ranging advice but also detailed planograms and category management information. We take the guesswork out of gaining increased sales through proper management of these key elements.

Boost your sales with correctly positioned products

It is vital to conduct a regular assessment of your retail product range to ensure that the products you sell are creating value for your business.

We will help you assess how well various products are performing, so you can be sure all the products you offer are ones that will increase sales and encourage customer loyalty.

Why Choose Direct Wholesale Foods

Here's just a few reasons

Best customer service and good deals on ice creams!

Celine Christina
Paul Simpson

Good service level and do the best deals on ice cream’s.

Nie Sonaiya

Really good service. Best support from the team in regards to any issues or concerns.They do good deals on ice creams and frozen food. Definitely recommend them.
Been their customer for past 15 years.

shayank saudhyan
Wholesale Frozen Food | Ice Cream Wholesaler | Direct Wholesale Foods